A company I consulted with had one database with several sheets of data and produced several reports a month for him. It was the type of database that programming students learned to create in college classes, but it was the perfect size for his business! We were able to utilize the data cleanly and learn a few things about his business process that he never realized he wanted or needed. Once we implemented several simple data solutions for him, it was clear he could never understand how he did it before. He didn’t need to have a $10,000 a month software suite and 5 analysts working it full time to delve deeper into his business workings and gain insight and knowledge. All he needed was a clear way to look at his data and he was able to start using it in a new and interesting way.
In contrast, there are large companies with billions in revenue every year who have never really looked at the world of information around them. They have large quantities of extremely useful data, however they have never invested in themselves to find a good way to analyze it. At this point, companies in this position are scrambling to patch together reports and dashboards with no clear vision of what they want to see out of the data. Being big doesn’t necessarily mean that you will be willing or even able to look at data in new and interesting ways.
Data is no longer able to be ignored as something that only Fortune 500 companies can deal with. Data is essential to make your product more responsive and in-tune with the world around you. Being small doesn’t mean you have to be out of touch. There are many simple ways to increase your knowledge about the market you are in and how to grab more of it. Nobody knows your business as well as you do, but there exists a way for you to truly take command of your growth and help you know it better. Utilizing data makes for a more agile and healthier company. The data is out there. It is waiting for you to look at it and use it. The world is always changing, and so is your company’s place in it. You have questions, worries and concerns about where things are headed. It is essential to have insights into your data and the ability to look at what you want to see.